Challenge
1. Unable to conduct product anti-counterfeiting effectively
Existing anti-counterfeiting solutions are easy to be imitated and copied, which cannot achieve effective anti-counterfeiting of goods, and consumers cannot distinguish between counterfeit and real products in the market.
2. Low active participation of consumers in after-sales marketing
Users who pass the anti-counterfeiting verification by scanning the code must be loyal users of the brand, but most applications stop at anti-counterfeiting, and loyal customers are just wasted. Moreover, manufacturers and brands cannot directly contact consumers and can only go through retailer channels, which is a broken link in channel marketing.
Urgency to develop new brand promotion channels
The traditional brand promotion channels are highly competitive, with high investment costs, and it is difficult to reach consumers directly.
Solutions
1. Brand Protection
Enable anti-counterfeiting authentication, to protect your brand and create consumer confidence.
2. Digital Shops
Pre-purchase and post-purchase consumer engagement via stories, pictures and videos by scanning the codes on your physical products.
3. Gift management
Multilevel gifting options to engage customers, retailers and distributors with customized dashboards to track, analyze, and execute the marketing automation
4. Interactive Gaming
Marketing activities such as lottery, treasure hunting, and points collection, can trigger users to actively spread your brand, and content that can bring users a sense of spiritual superiority or benefits is the most likely to encourage user interaction.
Win New Customers
Promotion and information linked up to brand’s marketplace can enhance traffic as well as revenue from cross-selling or up-selling.
Personalized Marketing
Promotions/ messages will be pushed to the target audience to increase consumers’ awareness and returning sales.
Remarketing
Consumers can be encourgaed to use brand’s platform to enjoy after-sales services. To create and run campaigns based on past customer behavior, as well as send time- or event-based emails, pushes, and messages to your customers. The platform will also give you great advice on when and where to deliver your content.
Life-Long Customer Relationship
We provide the data needed to keep customers coming back and increase the customer satisfaction and Customer Lifetime Value (CLV). Our marketing automation tools enable you to re-engage your consumers at scale at right time with right personalization.