Interactive marketing anti-counterfeiting solution – brand customer database increased by 800%!
Global cosmetics market is expected to reach $863 Billion. With fast market growth the counterfeiting problem is also growing. Counterfeit products, genuine packaging refilled with used or substandard products, and unauthorized sales of products, damage the reputation of product brands, the revenue of brand owners, and the reputation of the industry, while posing a safety hazard.
Challenge
- Counterfeiting
- Grey market
- Lack of understanding of customer buying habits
Solution
- Dual-layer authentication label for product information
When a customer purchases the prescribed medication, they are required to scan it with their smartphone for authenticity. - Instant product authentication
Any attempt to tamper or replicate it with the help of third-party application or involvement will immediately trigger an alert that will go on to notify the manufacturer. - Distribution channel management
At the backend, the information is shared and sent to the cloud server, which in turn notifies if the medicine is legitimate or counterfeit.
Results
- Block Counterfeiting/Grey market
Product Tracking Prevents Vertical Channel Conflict - Understand Customer Habits
Link with the current CRM system to extend to loyalty management - Brand Protection
Preventing Reputation Risk by Omitting Counterfeit - Brand Reputation
Increase social media influence and ratings for your products
Uniqueness
Unique and uncopieable code is tied with specific product. With geo-location tracking, time limitation control, multi-level accessibility, and big data analysis, it provides flexible applications.
Security
Bank-grade technology creates a unique clone-proof SOI codethat can only be produced once.
Product Track and Trace in Supply Chain
By scanning the unique identity verification label, enterprise can check the logistic information to protect against counterfeits and product diversion.
Consumer Marketing
The solution instantly provides clear positive/negative verification results, at the same time, capture consumers data for various marketing engagement.