Challenge

A second-hand market emerges, such as books being sold from upper-class students to lower-class students, resulting in loss of sales.

Combat Second-hand market Through the SOI code, each item is uniquely identified. By scanning the product's QR code, product messaging and content design can be improved with interactive elements. When the QR code has a time limit, important information will be deleted once it reaches the timeline.

Solutions

Exposed SOI logic code
Provide product information such as production date, product benefits and origin

Hidden SOI logic code
Authenticate and activate add-ons and encourage more interaction with customers through the app, providing analytics and gaining useful information

Content QR code
Scan to view videos/web content/documents/listen to audios, and use time control to ensure that useful information has a time limit

Benefits

Consumer marketing

Valuable consumer data can be used for promotions, after-sales services, loyalty management, online stores, personalised member offers and more

Anti-counterfeiting

Use unique codes to prevent counterfeit products and second-hand marketsepeat purchases.

Time control

Product content time limit to ensure that the product will not be used in the second-hand market