The negative impacts of counterfeiting are projected to drain 4.2 trillion USD from the global economy by 2023.
Anti-counterfeiting solutions empower companies to protect their products from the counterfeit market.
SOI code gives each product a unique identity, just like a birth certificate, to allow status detection from factory to consumer. It allows the brand/ product owners to have the ability to empower their channels and customers to self-check the authenticity of the products purchased using smart mobile devices.
The authenticity and protection of the brand value goes beyond the physical and monetary value of the product. it is built on priceless intangibles like buying confidence, consumer confidence or hard-earned reputation is also rooted in the status of branded products provided.
Understanding brand value protection is theoretically simple, but many brands feel that it is possible, too confusing or difficult to execute. Brand equity is created over years and it is an impression in the eyes of the customers about the brand. Manufacturers invest a lot in the efforts to differentiate their products on the market by creating a unique product concept to build a respected brand name. Counterfeiting attacks these differentiation efforts and strips away the product of its uniqueness. Brands these days are suffering a great loss in brand equity because of the ambiguity created in the market about the product being fake or real.
Identification Tags
Enterprise can choose to implement SOI code on their product using either single or dual-layer identification tag type concept. Each tag type has its advantages – capable of recording the different status of the product. Lead Code supports various identification tags in the market. The following are the most popular tags been used with the solution:
- Quick Response (QR) Code
- Barcode Tag
- Near-Field Communication (NFC) Tag
- Radio-Frequency Identification (RFID) Tag
- Security Obligation Intellectual Cloud & Code (SOI code)
SOI Code Tag
Unique digital watermark and the respective product identification DNA are added to a normal QR code with serialization and encryption protection to create the SOI code. The secured SOI code provides the copy proof feature to eliminate replication
Can add simple logo/ wording on the SOI code (Branding)
Can be printed directly on the product packaging (Scalable cost)
Support direct printing on materials like paper, metal, sticker label and fabric
Market Restoration
Eliminate grey market and parallel import to get back the market share, revenue and avoid penalty arising from failure of differentation between real and fake products.
Revenue Growth
Since the brand reveals stability and uniqueness to consumers, the products' price can be raised in the market.
Product Authentication
Empower consumers/ channel partners to verify the authenticity of their purchase/ product anytime and anywhere. Consumers/ channel partners can use the native mobile app or web app to report any counterfeit product scanned packaging. If a company is going to do listing, since all products in the market can be proven as authentic and unique, its defintely a useful tool for listing.