Restore the market by combating the 90% counterfeiting products in the China market
Counterfeit food and supply chain leakages damage the reputation of product brands and revenues, while putting the health of consumers in dange. Kwong Chong Tye, the top soya-bean brand, who had been suspected by public that their product poses threat to consumers’ health which will cause huge amount of penalty. Fortunately, they have labelled the difference between counterfeit and authentic products in the market by using Lead Code’s anti-counterfeiting solutions.
Challenge
• Increasing counterfeit issue especially for export to China market
• Lack of physical server or IT personnel to implement and maintain the solution
Solution
- Cloud Solution
Resolve Requirement of Physical Server and IT Personnel - Dual-layer QR Code Solution
Keeping Production Cost while Enabling Authentication - Enable Precise Tracking
Product Recall with Real-Time Business Data - WeChat Integration
Ease Consumers’ Authentication Process
Results
- Reduced Counterfeit and Recovered Lost Sales
- Immediately pinpoint when product diversion occurred
- Rebuilding Customers’ Confidence
Eliminate Health Risks - Reduced Cost with Targeted Product Recall and Direct Marketing
- Warranty management and loyalty point modules were introduced
Uniqueness
Unique and uncopieable code is tied with specific product. With geo-location tracking, time limitation control, multi-level accessibility, and big data analysis, it provides flexible applications.
Security
Bank-grade technology creates a unique clone-proof SOI codethat can only be produced once.
Product Track and Trace in Supply Chain
By scanning the unique identity verification label, enterprise can check the logistic information to protect against counterfeits and product diversion.
Consumer Marketing
The solution instantly provides clear positive/negative verification results, at the same time, capture consumers data for various marketing engagement.