Anti-counterfeiting Marketing Secrets that 99% of People Don’t Know

With the rapid development of the mobile Internet, anti-counterfeiting and mobile marketing will become an indispensable tool in mobile Internet marketing. Not only can it solve a series of problems such as “easy to copy, easy to counterfeit” on the basis of traditional anti-counterfeiting labels, but also to integrate a lot of ways in marketing, such as, traceability, lottery, scratch cards, coupons, points, member registration management, and these functions are all available.

Today, consumers have a variety of choices for purchasing commodities. In addition to quality and price, the factors that consumers pay attention to are whether the product is convenient to purchase, whether there is a reliable guarantee, and whether the follow-up service is considerate. The application of unique code labels in products meets the needs of consumers, and also opens up a new channel for business advertising and product marketing.

When we go shopping in the supermarket, we may have such an experience – we bought the products we didn’t want to buy because of discounts or points. The strategy of merchants using is points redemption to attract consumers to scan codes on their mobile phones. By scanning the code label, consumers can not only check the authenticity and points of the product, but also know the production date, manufacturing location, ingredients, and promotional information of the product.

There are two main advantages : the first point is that codes are convenient for inquiry, effective interaction, accurate statistics, and combating counterfeiting. Using a smart phone, you can accurately get the product information through the mobile network anytime, anywhere. You can scan the code with WeChat “scan” without downloading an app. Consumers can check product information in a timely manner and interact with companies to enhance their trust in the brand. Get accurate statistics on the number and behavior of consumers, and obtain feedback from consumers in real time.

The second point is that it can attract fans for brand promotion, e-commerce, and membership management. As a medium connecting offline and online world, code scanning is more and more accepted by customers. Taking advantage of the public’s curiosity and publicity in various ways, the number of fans can be increased by scanning the code. The unique code can guide the customer traffic of the mobile terminal to the marketingplace or brand’s website, improve the website click rate and conversion rate, absorb the website traffic and convert it into expansion and transaction. As a convenient entrance to the mobile Internet, QR code provides a convenient and efficient user experience for smartphone users. E-commerce industry chain of upstream and downstream: industry applications, operation platforms and mobile terminals are connected. This unique code is not only an anti-counterfeiting code for product identification, but also can be used as a voucher for member consumption. The system automatically counts member consumption information and establishes member information data files. The enterprises that adopted anti-counterfeiting solution have won the appreciation of customers. We are committed to using anti-counterfeiting soluyion to help enterprises realize the transformation from traditional marketing to mobile marketing!