Challenge
A second-hand market emerges, such as books being sold from upper-class students to lower-class students, resulting in loss of sales.
Solutions
Exposed SOI logic code
Provide product information such as production date, product benefits and origin
Hidden SOI logic code
Authenticate and activate add-ons and encourage more interaction with customers through the app, providing analytics and gaining useful information
Content QR code
Scan to view videos/web content/documents/listen to audios, and use time control to ensure that useful information has a time limit
Benefits
Consumer marketing
Valuable consumer data can be used for promotions, after-sales services, loyalty management, online stores, personalised member offers and more
Anti-counterfeiting
Use unique codes to prevent counterfeit products and second-hand marketsepeat purchases.
Time control
Product content time limit to ensure that the product will not be used in the second-hand market