Increase the value of artwork and improve brand image

Recent advancements in deep learning have allowed software applications to now classify an image with high accuracy as real or fake. There are several ways to prevent counterfeiting- over the years, brands have resorted to different methods to safeguard their products from counterfeiting, with blockchain emerging as one of the latest tools. Blockchain is a ledger that can record transactions, track assets, and provide transparency. Stored in blocks that are linked to each other, the data is timestamped and are largely unforgeable. This blockchain when paired with the Internet of Things (IoT) and Near Field Communication (NFC) technologies provides customers with access to an artpiece’s entire history. This helps in determining if the said item is new or second-hand, or a fake and counterfeited one. The blockchain can also contribute to a product’s verifiable history by including the proof of purchase details that are then uploaded to the blockchain or distributed ledger.

Challenge

  • Lack of identifying features to help connoisseurs recognize original artpiece

Solution

  • NFC authentication label for product information and instant product authentication
  • Track and trace aids on the location where the artpiece is moving
  • Artpiece ownership registration
  • Digitalise artwork collection archive
  • Ownership transfer

Results

  • Ability to provide an easy and convenient way for customers to scan and verify the authenticity of their products
  • Ability to identify the location of scan activities on their product
  • Facilitate transaction of artpiece in the market
  • Artpiece digitalisation and online transaction
  • Product proposition
  • Let your products tell their stories and benefits

Why are we making a difference?

Uniqueness

Unique and uncopieable code is tied with specific product. With geo-location tracking, time limitation control, multi-level accessibility, and big data analysis, it provides flexible applications.

Security

Bank-grade technology creates a unique clone-proof SOI codethat can only be produced once.

Product Track and Trace in Supply Chain

By scanning the unique identity verification label, enterprise can check the logistic information to protect against counterfeits and product diversion.

Consumer Marketing

The solution instantly provides clear positive/negative verification results, at the same time, capture consumers data for various marketing engagement.